Press Release

NEW HIGH (M)ART UNLEASHES "COSMIC COLLISION," A GUEST-CURATED STORE MOMENT TO COINCIDE WITH THE BIG BANG LAUNCH OF THE LARGE HADRON COLLIDER (LHC).

COSMIC COLLISION
Intelligent Design for the Second Big Bang

September 10 — January 15, 2009

LOS ANGELES, Sept. 02 /www.newhighmart.com/ -- Calling all space cadets. New High (M)art, the ever-morphing retailer, shape-shifts once again with their first guest-curated store moment: "Cosmic Collision - Intelligent Design for the Second Big Bang." This 8-week installment has been co-curated by Los Angeles-based fashion-protagonists Dechel McKillian and Jessica Willis who collaborate with NH(M) to present the most fashion-forward theme to date — the future. Coinciding with the official startup of the world's most powerful particle collider, this latest experiment in conceptual shopkeeping confirms that hyper-accelerated sub-atomic particles can inspire equally dynamic wearable articles.

New High (M)art co-owners Miho Ikeda and T-RIK invited McKillian and Willis, who've identified this futuristic superhero warrior strain in the work of today's most innovative designers, to conspire with the store on its next thematic moment. The result: a head-on collision with tomorrow. Transported to the present are the exclusive sci-fi visions of AGBDesigns, Bijules NYC, Blanc by Franc Fernandez, Blood is the New Black, C+ Jewerly, Costume Dept, Face, Gregory Alexander, KidViskous, Lenny Leleu, Nehima, OneFourFiveOne, Posso the Spat, PowerHaus, Seth Pratt, Spacelite Vintage, Teamo, Temores.

In a Buckminster-Fuller-meets-Fortress-of-Solitude biodome you can observe (and purchase!) a collection of artifacts from cultures not yet born, including glow-in-the-dark facial accessories, lego-casted adornments, galactic face guards and helmets, fifth-elemented headpieces and iridescently majestic capelets. Even the digital garment tags offer a peek into the retail reality of the next generation.

While the physicists in Switzerland are firing up the Large Hadron Collider (LHC), here in Los Angeles's Chinatown district, NH(M) will be kicking off their great experiment with a Big Bang of their own. Visionary light installations by Ryan Paul Granich and propagated wave algorithms by Posso the DJ will get the crowd partying like it's 2099. So come on down or point your earthbound browser to www.newhighmart.com, and catch the whole thing on the web simulcast.

The Large Hadron Collider might create a black hole that can take over the entire universe, but not if New High (M)art's "Cosmic Collision" takes it over first.

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